Elegant Product Promo Animation

Visualizing the Art of Thoughtful Design
While working as part of the creative team at 3 Apples High, we were tasked with launching Weiser’s new “Prague Collection” of door hardware. The challenge was to create a brand video that visually articulated the product’s unique “soft modern” design philosophy. Our goal was to tell the story of how the collection was conceived and engineered for both beauty and durability, communicating a sense of premium craftsmanship.

From Sketch to Reality: A Motion-Driven Narrative
Our team at 3 Apples High developed a creative solution that took viewers on a journey from concept to creation. The core idea was to visualize the design process in motion, beginning with abstract elements and hand-drawn sketches that gracefully transform into the final, polished product. This visual metaphor was designed to communicate the thoughtfulness and dedication embedded in the collection, which was then seamlessly integrated with live-action interviews to create a cohesive and sophisticated brand story.

Leading the Execution: Animation, Editing, and Colour
As the Lead Motion Designer, my role was to execute our team’s vision and lead the entire post-production workflow. This involved:

• Product & Graphic Animation: Using Adobe After Effects to bring the product to life, focusing on the elegant transformation from sketch to final render through careful masking, reveals, and refined motion.

• Narrative Editing: Structuring the story in Adobe Premiere Pro by weaving the animated sequences with the live-action interviews to create a compelling narrative flow.

• Colour Correction & Finishing: Performing the final colour grade on the entire piece to ensure a consistent, high-end aesthetic that matched the premium quality of the Weiser brand.