Reinventing Customer Experience
Making a Connected Platform Easy to Understand
Core Experience Cloud brings communications, messaging, journeys, DAM, and web experiences into one SaaS platform. The challenge was to explain that breadth in a short film without turning the story into a list of features.
The Creative Solution
A Connected Visual System
I designed a motion language that connects customer moments, platform modules, and interface states into one narrative. The visual system balances OpenText brand clarity with enough movement and contrast to make the unified platform feel tangible.
The Execution
From Storyboard to Final Cut
I handled the storyboard, After Effects animation, interface and supporting visual development, voiceover production, review rounds, and final approvals. The pacing was structured around the audience journey from disconnected experiences to a unified platform.
The Outcome
A Clearer Platform Story
An explainer that introduces Core Experience Cloud as a connected SaaS platform for orchestrating customer communications and experiences.