Product Storytelling in Motion
Making a Complex Product Easy to See
The source UI was low-resolution and outdated, but the brief needed to show how OpenText Document Presentment works. Rebuilding the product story from the script gave the film a clearer, more engaging way to explain the solution.
The Creative Solution
A New Visual Language for the Product
I created the visual language from the ground up: storyboard, representational product UI, supporting imagery, transitions, and animation. AI-assisted visual development helped me build the assets quickly, while the direction, interface design, sequencing, and motion stayed under my control.
The Execution
From Script to Final Cut
From the first storyboard frame to the final cut, I led the production: designing and animating the UI, shaping the product narrative, preparing the multi-format layouts, and coordinating the voiceover.
The Outcome
A Clearer Product Story
An 80-second product marketing film that turns a script-only brief into a polished, easy-to-follow product story.